Have you ever gone into a supermarket intending to buy a punnet of eggs and some milk, only to come out with 2 bars of chocolate, some of that new fancy organic shampoo, and a ‘treat yourself’ snack?… Then you freeze mid-exit, a bag full of unnecessary luxuries and think “wait, what was I here to buy again?”.
…If you’ve done this you’re not alone.
Supermarkets are smart, really smart. Each year the industry spends an exorbitant amount of money on advertising, consumer and market research, and shopping data to create strategies that will increase our ‘basket spend’.
That bag full of luxuries you walked out with? Well that’s just proof their strategies work.
I’m not saying supermarkets are evil, but when their main objective is to get as much money out of you as they can it pays to have some tricks up your sleeve to say “stick-em”, keep your pennies and make your grocery shop go further.
Here are my tops 9 tips to save money on groceries and make your food go further.
1. Write a list
- There’s a reason this is a top tip for saving on groceries, it really does work.
- Think about it, if you walk into a supermarket without a list you’ll most likely end up buying things that don’t go together or make complete meals. Curry sauce and lasagne sheets? Biscuits and baked beans? Creative perhaps, but also a recipe for food wastage and money poured down the drain.
- Take a look through your recipe books, your mum’s handed-down family favourites, or create a recipe board on Pinterest, and pick meals you want to make for that week. Have fun, and try new things!
- Write down your list of ingredients and any necessities you need before you go into the supermarket. And stick to the list.
- As you walk through the supermarket tick off the items once they’re in your basket, and don’t stray.
- An extra way to make sure you stick to your list is to set yourself a maximum time to spend in-store. I set myself a timer and try to aim for 10-15 minutes max. Not only does this mean you save on your shop and only buy what you need, but you save on time too!
2. Plan meals with similar ingredients
- This trick is a game-changer, by planning meals with the same or similar ingredients it’ll ensure your shop goes further across the week, you save money, and there’s zero food wastage.
- Pick your key ingredient for the week, such as a large whole chicken and plan meals around this ingredient – Think a roast on Sunday, pie on Tuesday and risotto on Wednesday.
- Or you could pick a cuisine like Italian, and buy ingredients from within this cuisine family. Think pasta, risotto, spinach, tomatoes, mozzarella, anchovies, polenta, salami, olives, and fresh herbs…
- By picking key ‘family’ ingredients that you can use for multiple meals it’ll save you a tonne of money, and channel your inna Nonna within!
3. Don’t buy pre-chopped veggies
- I get it the onions bring you tears and chopping a pumpkin feels like a 10 minute bootcamp you’d rather not endure. Buying those pre-chopped veggies takes out the hard work, but at a cost.
- Those pre-chopped veggies might save you the tears and the muscle power, but they’re a lot more expensive in the long run.
- My advise, 1. Pre soak your onions in water before you chop them to rid the tears, and 2. Invest in a knife sharpener.
4. Buy Own-Label
- I’ll let you in on a little secret, most of the supermarket own-label products are the exact same products as your favourite branded labels! How do I know this? I work with a lot of big brands in the UK who produce these products for supermarkets.
- Supermarkets on their own don’t have the factories and infrastructure to produce the tens-of-thousands of own-label products they offer, so they partner with brands to produce these products for them. It’s a win-win for the brand and the supermarket.
- When you buy brand all you are paying for is the name, the advertising, the and the packaging.
- So next time you’re in a supermarket, instead of buying the fancy branded yoghurt, rolled oats, tomato sauce, or soup try buying the own-label equivalent. You’ll be surprised at how little (or no) difference there is.
5. Freeze your leftovers
- When cooking meals, try to make large enough portions so that leftovers can be frozen and reheated for lunches or dinners.
- Having leftovers in the freezer is a lifesaver for when you’re skint on time. As instead of popping to the takeaway store for burger or supermarket for a ready-meal you can pop in the freezer and pull out something you’ve pre-prepared to eat.
- Some of my favourite frozen meals are veggie lasagne, moussaka, pie, and meatballs. They often taste better after being reheated too as the flavours have had more time to absorb. Making this one is delicious saving hack!
6. Make it yourself
- I used to buy everything pre-made… sauces, drinks, cereals, hash browns, guacamole, the list goes on.
- The truth is there’s so much we can make ourselves that will not only save us money but be far more nutritious than the store-bought version, which often has a tonne of artificial ingredients and additives in it.
- The below is a list of things we make at home that are simple and fun to do!
- Kombucha: All you need is a scoby, some sugar, water and tea
- Sourdough Bread: Get yourself a starter, look after it and it’ll look after you for life
- Curry Paste: Homemade curry paste is ten-fold tastier than store-bought
- Snack bars and energy balls: Pinterest is your friend here, think peanut butter balls, raw date bars, and coconut bliss balls
- Sauces: Again, homemade pasta sauces are so much tastier and more nutritious
- Juices: Get yourself a decent juicer and you’re set!
- Muesli: Grab some of your favourite dried fruits, grains, nuts, seeds, and spices and get creative!
- I recommend giving these a go and having a look at what other things you can make at home, think beyond food too. What cleaning or beauty products could you make to replace store bought?
7. Shop online
- I was recently opened up to the world of online grocery shopping, mostly out of necessity as I don’t have a car in the UK, and was often too optimistic with how much I could carry home…which made for some pretty challenging shopping-bag hikes.
- Online grocery shopping has so many benefits – It saves you time, is convenient, and they often give you freebies with your order. But the best part? It enables you to have more control of your shopping budget and to stick to it.
- The strategy of writing a list remains, but the thing I love about online grocery shopping is before you reach the ‘check-out’ you can see what your total is.. if you’ve gone over you can review your shop and cut back or buy the cheaper alternative if needed. It would be a bit awkward if you did this in a real store, as I don’t think Billy in the que behind you would appreciate you trecking back for the cheaper feta!
- My two favourites are Ocado and Amazon Fresh. And thanks to Amazon Fresh they’re offering a free trial to new customers! Click here to find out more.
8. Don’t go shopping hungry!
- A simple trick, but one that’ll set you up for success is to never shop on an empty stomach.
- If you shop on an empty stomach 2 things will happen, 1. you’ll fill your trolly with foods you don’t need and 2. you’ll choose more high-calorie foods as your body is craving energy.
- To avoid this, try shopping just after you’ve eaten or keep a snack in your bag to avoid feeling peckish.
9. Eat more plant-based meals
- Eating a more plant-based diet is a great way to save on your weekly shop, by replacing often expensive meat ingredients with cheaper vegetarian alternatives.
- Pick a couple of meals a week that are vegetarian and get creative – play with colour, new types of vegetables and experiment!
- Some of my favourite meals are vegetarian (and i’m a meat eater). I love slow-roasted cauliflower with polenta, spinach and feta stuffed pasta shells, vegetarian chilli, and kale and lemon pasta.
- I’m not saying you have to make every meal you eat plant based, but by replacing 1 or 2 typical meat dishes with the vegetarian alternative you’ll save on meat and get more variety in your diet too.
- For some plant-based inspiration, check out my Pinterest board here full of recipes i’ve tried and love!
I hope you’ve enjoyed this post and have taken away some tips and tricks to save money on your own grocery shop and to make your food shop go further. Now, time to write that list! (and stick to it).
THE LADDER GIRL